Ashbury Demos

As the creative force behind Ashbury Eyewear, I pioneered a groundbreaking series of annual snowboard demos that stood alone in the winter sports market.

Inspired by the communal energy of skateboarding demos, I envisioned a non-competitive, creative platform where fans could connect with their favorite Ashbury pro snowboarders and other top-tier riders in a dynamic, fun-focused environment. A first for snowboarding culture.

I organized and produced every facet of these events, from concept to execution, curating lineups of elite athletes to foster a vibrant, anything-can-happen atmosphere. A standout moment was Mikey Leblanc’s iconic ollie over the Big Bear Middle School set, a feat made possible by the unique, collaborative spirit of the Ashbury Demo.

These events, supported by recap videos and consumer-facing event flyers, showcased my ability to blend innovative brand marketing with authentic community engagement, creating unforgettable experiences that elevated Ashbury’s presence and left a lasting impact on snowboarding culture.