Women's Battle At The Berrics Finals

As a cross-functional leader at The Berrics, I spearheaded the inaugural Women's Battle At The Berrics in 2019, a landmark event recognized as the largest women's skateboarding competition of its time.

I drove the strategic vision and partner execution, uniting our brand partners to secure funding and amplify content creation. My creative collaboration with partners was pivotal in bringing this groundbreaking event to life, featuring top talents like Lacey Baker, Monica Torres, and Alexis Sablone in a high-stakes, H.O.R.S.E.-style flatground skate contest.

The event drew over 2,000 fans in attendance, with the live feed attracting more than 100,000 viewers and the series generating over 100 million impressions, cementing its impact on skateboarding culture and elevating women's skateboarding on a global stage.