Dakine X Independent

As the creative lead for the Dakine X Independent Trucks collaboration, I set the strategic vision and directed the content and marketing strategy, while also producing the shoot to ensure a seamless execution.

Prioritizing authenticity, I curated a team deeply rooted in the core skateboarding community to deliver culturally resonant content that upheld the sport’s integrity and passed the skateboarder’s purity test. By collaborating with renowned skateboarders Chris “Cookie” Colbourn and former Thrasher Skater of the Year Milton Martinez, alongside videographers Motion Clubhouse (Chris Ray and Martin Fobes) and legendary photographer Mike Blabac, we crafted dynamic, high-energy visuals that captured the raw essence of skateboarding.

My creative direction fused Dakine’s rugged functionality with Independent’s iconic street credibility, resulting in a campaign that amplified brand synergy, engaged the skate community, and set the tone for Dakine's authentic, impactful skateboard marketing.